Viant Integrates with Publica by IAS to Expand Premium Connected TV Access
Publica by IAS, a leading ad serving and monetization platform for Connected TV (CTV), today announced an integration with Viant Technology Inc.’s Direct Access supply path product that enables Viant advertisers to buy premium CTV inventory from Publica publishers. This creates a more seamless path for advertisers to activate campaigns across leading streaming environments with greater efficiency, transparency, and signal quality.
