SINGAPORE, SG / ACCESS Newswire / December 17, 2025 / Tan Mujiang, the renowned Chinese brand built on oriental craftsmanship aesthetics and known for its handcrafted wooden combs and haircare accessories, celebrated the grand opening of its first Singapore flagship store at VivoCity, one of the nation's largest and most iconic shopping destinations. The ceremony was attended by Ms. Liu Kejia, Vice President of Tan Mujiang Group, members of the overseas management team, directors of the Singapore branch, and representatives from UOB Bank, who jointly officiated the ribbon-cutting.
From the moment the doors opened, the new store drew significant attention from local shoppers and international visitors. Guests were captivated by the brand's elegant expression of Oriental aesthetics-reflected in both the store design and the meticulously crafted products. Many customers also experienced the in-store wooden comb massage service, describing it as "unique" and "surprisingly relaxing."
A Strategic Step into Southeast Asia's Economic Heart
Singapore represents far more than a new retail location for Tan Mujiang-it is a critical milestone in the brand's global expansion. As one of the "Four Asian Tigers" and a world-class center for finance, trade, and transportation, Singapore holds strategic value for brands entering Southeast Asia and beyond.
Situated at the gateway of the Malacca Strait, the city-state boasts one of the world's busiest transshipment ports and a leading international aviation hub. In 2024, Singapore's GDP per capita exceeded 121,000 SGD, reflecting both economic vitality and strong purchasing power. With over 70% of the population being ethnically Chinese, cultural affinity further enhances the resonance of Tan Mujiang's heritage-driven craftsmanship.
Following the successful launch of its Hong Kong store in October, the opening of the Singapore flagship signifies Tan Mujiang's accelerated and confident steps toward global brand-building. Singapore's diverse population and high volume of international tourists make it an ideal stage for expanding visibility and strengthening brand influence throughout the region.
Why VivoCity: Entering Singapore's Most Dynamic Commercial Pulse
Tan Mujiang's debut store is located in VivoCity, a landmark celebrated for its architectural beauty, large-scale retail offerings, and exceptional urban connectivity.
A Leading Commercial Destination
As one of Singapore's largest shopping malls, VivoCity spans more than 140,000 square meters, hosting approximately 340 stores across diverse categories-from fashion and lifestyle to dining and entertainment. Its enormous footfall offers brands unmatched exposure and consumer engagement.
Architectural Excellence
Designed by world-renowned architect Toyo Ito, the mall is distinguished by its white, wave-form exterior and fluid architectural lines. The design incorporates flowing water features, panoramic harbor views, a 300-meter waterfront promenade, and lush rooftop gardens-making it one of the most visually stimulating retail environments in Singapore.
Unparalleled Accessibility
VivoCity benefits from a highly efficient, multi-modal transportation network:
Two MRT lines,
A connecting Sentosa monorail,
A ferry terminal,
And close proximity to major bus interchanges.
It also serves as the main gateway to Sentosa Island, Singapore's top leisure and resort destination, ensuring non-stop streams of both local shoppers and tourists from around the world.
By locating its flagship store in VivoCity, Tan Mujiang becomes part of a vibrant commercial and cultural ecosystem-one that aligns perfectly with the brand's aspiration to bring traditional artistry to an international audience.
A New Beginning: From Singapore to the World
The grand opening of Tan Mujiang's Singapore store marks not an end, but a beginning-a fresh chapter in its global journey. As the brand strengthens its presence across Asia, Singapore will serve as a strategic anchor for connecting with Southeast Asian consumers and expanding its cultural reach.
Guided by the mission to "create a comb for the world," Tan Mujiang aims to elevate Oriental craftsmanship onto the international stage. Through its products, stores, and design philosophy, the brand continues to share the wisdom of traditional Chinese craft with new audiences, encouraging people everywhere to rediscover the beauty of mindful, human-centered artisanship.
With Singapore as its new launchpad, Tan Mujiang is poised to write the next chapter in its global story-bringing heritage, artistry, and the warmth of handcrafted goods to the world.
Media Details:
Contact Person Name: Hannah PAN
Contact Email: customerservice@ctans.com
City & Country: Jiangsu, China
SOURCE: Tan Mujiang
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